The CMO of Web3 | Amanda Cassatt, Serotonin

Natasha and Deana interview Amanda Cassatt, founder of Serotonin and author of the new book Web3 Marketing: A Handbook for the Next Internet Revolution . They talk about brands entering the space, and the importance of root ownership for consumer onboarding. They also discuss the differences of marketing in web3 vs. web2, and the unique incentives in web3 that create long-term sustainability. A must-listen for marketers! --Subscribe to the free Boys Club weekly newsletter.--