Ep. 100: Interview - From Clarks to Costco with Phillip Jackson, co-founder of Future Commerce. Retail, brand and consumer behavior trends and forecasting.

Deana sits down with Phillip Jackson, co-founder of Future Commerce to talk about their work. Themes covered include: - The Evolution of Future Commerce: A look into how Future Commerce examines the blend of retail, technology, and consumer behavior and trends, - The Future is Multiplayer: Phillip explains his thesis that the future of commerce is collaborative, driven by participatory culture and consumer creativity. - Beyond Traditional Retail: Phillip discusses the phenomenon of 'soul delay' where brands lose their essence in the race for growth, and how this relates to consumer relationships. - Web3 and the Future: A candid look at the potential and pitfalls of Web3, touching on customer acquisition, data and the challenges faced by big brands. - Communal Experiences in Commerce: From Roblox to Costco, Philip shares insights on the importance of community and human connection in current and future brand experiences. Check out Future Commerce's Miami event here ! Natasha and Deana end the episode with draft tweets. Subscribe to the Boys Club newsletter here ! Boys Club is proudly supported by Kraken. Kraken is a crypto exchange for everyone.